Communicatie & Activatie Roadmap
Een succesvolle wellbeing journey vraagt strategische positionering, leiderschapssponsorship en consistente communicatie.
Hieronder zie je het traject van alignment tot integratie.
Communicatieplan
Met duidelijke en (pro)actieve communicatie zorg je dat leren begint voordat de sessies van start gaan, dat er tijd is in de agenda om aan te sluiten, en dat de sessies geïntegreerd raken in het werk, het dagelijks leven en de cultuur van je organisatie.
Week -7
Executive Leadership
Strategic alignment – meeting/briefing
Context setting: increase in long-term absenteeism as a signal for a proactive, preventive wellbeing approach.
Presentation of the full 3-webinar journey, objectives, global scope and aftercare.
Alignment on leadership sponsorship, role modelling and expectations.
Week -6
Executive Leadership
Executive email or video message
Positioning wellbeing, stress and psychological safety as strategic priorities linked to sustainable performance.
Clear sponsorship: this program is not optional, and time is expected to be made for participation.
Ambassador from the executive team who will make a short video message for RS Global.
Week -5
All Managers
Leaders-only briefing + follow-up email with communcation points
Explanation of the leader’s key role in prevention: recognising early signals, enabling dialogue and creating
psychological safety. Walkthrough of the full trajectory and expectations before, during and after the webinars like:
- lead by example
- leaders attend the webinars and actively participate
- encourage and create space in team agendas + give mandatory to everyone in the teams to make time te attend
the webinars and make it priorty in the schedules - introduction of shared language and consistent messaging across teams.
All Managers + All Employees
Global announcement email, intranet page, placeholder 3 sessions
Announcement of the global proactive wellbeing trajectory (3 connected webinars).
Focus on relevance for everyone, prevention, personal benefit and shared responsibility.
Overview of global time slots.
WHAT
WHY
for WHO
HOW (practical info)
optional: personal video message from sponsor
Week -4
All Managers + All Employees
Intranet FAQ
Clarification: science-based and practical, not therapy.
What participants will gain in terms of awareness, tools and confidence to act and speak up.
All Managers + All Employees
Save-the-date email
Introduction of Webinar 1: Stress Unmasked – the science, work and what really works.
Teasing key questions: what stress really is, when it becomes unhealthy and how to recognise early signals.
Week -3
HR
Inventarisation participants
Clarification: science-based and practical, not therapy.
What participants will gain in terms of awareness, tools and confidence to act and speak up.
Week -2
All Managers + All Employees
Reminder email
Clear learning objectives for Webinar 1: Body–Mind connection, impact of stress on health, mindset and relationships
People Leaders / Managers
Leaders reminder email
Leadership lens on Webinar 1: recognising stress signals in teams, modelling openness and psychological safety.
Week -1
All Managers + All Employees
Short reminder (email / pop-up message)
Practical reminder with access link. Strong encouragement to attend live for interaction
!! Link to organisational support and next webinars.
Trainer video message or e-mail with preparatory exercise
Set an alarm once a day, then take 1 minute to observe your body:
What signals do you notice? (hunger, thirst, tension, relaxation, pain, etc.)
Week 0
All Managers + All Employees
Live global webinar 1 (1h)
Webinar 1 – Stress Unmasked: Scientific foundation of stress, different types of stress, recognising signals in yourself and others,
impact on work and relationships, introduction to self-regulation, co-regulation and conscious choices.
Week +1
All Managers + All Employees
Follow-up email
Summary of key insights from Webinar 1 and bridge to Webinar 2. Shift from awareness to action and self-regulation.
teaser: Trainer video message or e-mail with preparatory exercise
What time of day would be a good time for you to take a 1-minute break?
Sessie 2
Week -1
All Managers + All Employees
Live global webinar 2 (1h)
Webinar 2 – Master Your Stress Button: Understanding self-regulation and the nervous system, science behind the Magic 7,
why self-care is hard to sustain, how to integrate STOP moments in daily work, and how rituals support long-term change.
Magic 7
Wist je dat een gezond zenuwstelsel niet altijd “zen” of kalm is? Het kan naadloos schakelen van actie wanneer dat nodig is (onze sympathische toestand) naar ontspanning wanneer mogelijk (onze parasympathische toestand). Dit vermogen om te schakelen noemen we zelfregulatie. Begrijpen is één ding. Toepassen is iets anders.
Daar komt The Corporate Pilgrims “Magic 7” bij: zeven eenvoudige, op wetenschappelijk bewijs gebaseerde technieken om je te helpen zelf te reguleren en je lichaam en geest in balans te brengen.
Literatuurlijst
Wist je dat een gezond zenuwstelsel niet altijd “zen” of kalm is? Het kan naadloos schakelen van actie wanneer dat nodig is (onze sympathische toestand) naar ontspanning wanneer mogelijk (onze parasympathische toestand). Dit vermogen om te schakelen noemen we zelfregulatie. Begrijpen is één ding. Toepassen is iets anders.
Daar komt The Corporate Pilgrims “Magic 7” bij: zeven eenvoudige, op wetenschappelijk bewijs gebaseerde technieken om je te helpen zelf te reguleren en je lichaam en geest in balans te brengen.
Voorbeelden en inspiratie
Wist je dat een gezond zenuwstelsel niet altijd “zen” of kalm is? Het kan naadloos schakelen van actie wanneer dat nodig is (onze sympathische toestand) naar ontspanning wanneer mogelijk (onze parasympathische toestand). Dit vermogen om te schakelen noemen we zelfregulatie. Begrijpen is één ding. Toepassen is iets anders.
Daar komt The Corporate Pilgrims “Magic 7” bij: zeven eenvoudige, op wetenschappelijk bewijs gebaseerde technieken om je te helpen zelf te reguleren en je lichaam en geest in balans te brengen.