Communicatie & Activatie Roadmap

Executive Leadership

Strategic alignment – meeting/briefing

Context setting: increase in long-term absenteeism as a signal for a proactive, preventive wellbeing approach.
Presentation of the full 3-webinar journey, objectives, global scope and aftercare.
Alignment on leadership sponsorship, role modelling and expectations.

Executive Leadership

Executive email or video message

Positioning wellbeing, stress and psychological safety as strategic priorities linked to sustainable performance.
Clear sponsorship: this program is not optional, and time is expected to be made for participation.
Ambassador from the executive team who will make a short video message for RS Global.

All Managers

Leaders-only briefing + follow-up email with communcation points

Explanation of the leader’s key role in prevention: recognising early signals, enabling dialogue and creating
psychological safety. Walkthrough of the full trajectory and expectations before, during and after the webinars like:

• lead by example
• leaders attend the webinars and actively participate
• encourage and create space in team agendas + give mandatory to everyone in the teams to make time te attend
  the webinars and make it priorty in the schedules
• introduction of shared language and consistent messaging across teams.

All Managers + All Employees

Global announcement email, intranet page, placeholder 3 sessions

Announcement of the global proactive wellbeing trajectory (3 connected webinars).
Focus on relevance for everyone, prevention, personal benefit and shared responsibility.
Overview of global time slots.

WHAT
WHY
for WHO
HOW (practical info)
optional: personal video message from sponsor

All Managers + All Employees

Intranet FAQ

Clarification: science-based and practical, not therapy.
What participants will gain in terms of awareness, tools and confidence to act and speak up.

All Managers + All Employees

Save-the-date email

Introduction of Webinar 1: Stress Unmasked – the science, work and what really works.
Teasing key questions: what stress really is, when it becomes unhealthy and how to recognise early signals.

HR

Inventarisation participants

Clarification: science-based and practical, not therapy.
What participants will gain in terms of awareness, tools and confidence to act and speak up.

All Managers + All Employees

Reminder email

Clear learning objectives for Webinar 1: Body–Mind connection, impact of stress on health, mindset and relationships

People Leaders / Managers

Leaders reminder email

Leadership lens on Webinar 1: recognising stress signals in teams, modelling openness and psychological safety.

All Managers + All Employees

Short reminder (email / pop-up message)

Practical reminder with access link. Strong encouragement to attend live for interaction
!! Link to organisational support and next webinars.

Trainer video message or e-mail with preparatory exercise
Set an alarm once a day, then take 1 minute to observe your body:
What signals do you notice? (hunger, thirst, tension, relaxation, pain, etc.)

All Managers + All Employees

Live global webinar 1 (1h)

Webinar 1 – Stress Unmasked: Scientific foundation of stress, different types of stress, recognising signals in yourself and others,
impact on work and relationships, introduction to self-regulation, co-regulation and conscious choices.

All Managers + All Employees

Follow-up email

Summary of key insights from Webinar 1 and bridge to Webinar 2. Shift from awareness to action and self-regulation.
teaser: Trainer video message or e-mail with preparatory exercise
What time of day would be a good time for you to take a 1-minute break?

All Managers + All Employees

Live global webinar 2 (1h)

Webinar 2 – Master Your Stress Button: Understanding self-regulation and the nervous system, science behind the Magic 7,
why self-care is hard to sustain, how to integrate STOP moments in daily work, and how rituals support long-term change.

All Managers + All Employees

Follow-up email

Key takeaways of Webinar 2. Introduction to co-regulation and the importance of interpersonal dynamics.
Invitation to Webinar 3 + teaser: Trainer video message with preparatory exercise: What emotions do you experience during your work hours?

All Managers + All Employees

Live global webinar 2 (1h)

Webinar 3 – Not Looking Away, But Looking Right: Co-regulation, shared responsibility, personal support networks,
the 5 ingredients of psychologically safe conversations, preparing and conducting conversations as an employee and as a leader,
dealing with resistance and committing to action.

All Employees & People Leaders

Follow-up email

Thank you for attending. What’s next and reminder of organisational support.

All Employees & People Leaders

Email campaign (7 mails)

Science-based follow-up campaign reinforcing techniques, insights and habits, supporting long-term integration into daily work.